Another way to say that it is......that 6% of the entire U.S. adult population (internet users and non-users alike) have created blogs. That’s one out of every 20 people or that translates into more than 11 million American adults who say they have created blogs.
Moreover 16% of all U.S. adults (or one in six people) are blog readers.
Well, OK, if that isn't good enough for you, here are two more reasons.
Blogs let you REACH and RELATE.
Reach... Who?
Your audience. Customers, subscribers, prospects, readers. Anyone whom you could earlier reach by email. Have you looked at your email delivery stats lately? Notice how fewer messages are getting through to your list. Blame it on the deluge of spam email. Or the use of increasingly aggressive filters, by ISPs and end users.
Fact is, e-mail is getting less effective as a communication tool simply because it often fails to reach the intended recipient.
Enter the blog - where a message is on the Web for anyone to see. There's still the issue of getting the word out when you update the blog - but I'll come to that later.
The next good reason... Relate.
How?
By revealing your true personality, by letting your individuality shine through. It's easier to establish rapport with audiences through a blog post that's an unpolished form of your thought processes - than through a corporate bulletin or edited newsletter.
So Reach and Relate - through your Blog.
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