The way it works is by letting search engines and other feed directories know that the content on your blog has been updated. Sites such as PingoMatic and Pingoat are two that are set up to provide this service.
Technorati is one of the most high-ranking pinging-services available.
They inform other sites that take content from blogs that you are updated and all you have to do is visit the pinging site each time you update. The more sites they ping, means that more potential visitors re coming your way.
There are two ways to use a ping site. One way is by having your blog added to directories and then you tell them when the updates are normally made. They will checks for updates every so often. However, the best way is by having blogging software that will ping specific services automatically whenever your blog is updated.
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