Saturday, 16 July 2011

Why You Need Search Engine Optimization

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.

E-commerce, on the other hand is a cut throat business.

You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization and all of these will result to better traffic and more business for your site and company.

Friday, 1 July 2011

Paying For SEO

Search engine optimization ?

First of all before discussing whether to pay for SEO let us discuss what is SEO ? Thankfully, most of us here know what it is... Nevertheless, for those who came in late… SEO stands for search-engine-ptimization.

So in simpler words SEO means that... if you optimize your website for the search engines, you are basically optimizing your page for certain keywords you want a high page ranking.

Search engines analyze title tags, image tags, link structure, directory structure, keyword density, prominence, and proximity, total words, word repetitions, total words in specific areas, alt tags, input tags, JavaScript lines, comment lines, domain name, directory name, filename, etc. The list is endless…..To complicate things, each engine has it's own unique way of ranking pages, so you need to create different pages to exactly match the criteria of each one.

So you basically need to get it done right. In other words, you need an expert...

Now once again do we need to pay for SEO, if we can do it ourselves? The answer would be different for different people. If you ask an established webmaster he will surely say YES…. Because the answer is obvious... However, if you ask a beginner, he might not know what SEO is and even if he knows a bit, he might not invest because of budgetary constraints...

This is where he needs to be advised

The below book is a free download and is worth eading... Give it a try.. CLICK HERE

So, bottomline is that if you need to increase your sales with high volumes of visitors, get it done right. In other words, get an expert who knows about SEO or Search engine optimization