Why are blogs hot ?

First you need to understand that blogs are an industry that is growing rapidly. It increases every day. There are millions of blogs being tracked by Technorati right now. Therefore, to be a success you need to know what techniques work and which ones do not. Using the right techniques will help you to see positive results with your blog in no time at all.

Web logs do not represent something brand new in human communication. They are only different types of diaries that closely resemble web logs.

It's Personal -- it's done by a person, not an organization. The individual's personality shines through the blog posts. Not a sanitized, corporatized, acceptable form of collective thinking and feeling -- but the unique, rough edged, even sometimes bizarre individualism of the blog owner.

It's on the Web -- So it can be updated frequently, is not expensive to maintain, and can be accessed through a web browser by anyone you choose to permit.

It's Published -- There are templates into which each post is 'streamed' by an automated process. The result is an electronic publication. One that can be distributed to many others, even syndicated, through technology called RSS feeds.

In short, it is a part of a vast online Community -- Each blog links to several others, connecting people together through common interests. And as any eMarketer knows, building interactive online communities around an area of interest is the secret of online success.

Now, perhaps that’s the reason why they are hot!