How do you monetize your site?
A quick answer is by earning a few dollars per click from displaying Google Adsense adverts on it. A lot many people are now realizing that good money is made from this source of revenue.
Now just try and multiply those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made. Ofcourse, you need fresh content and a good amount of traffic, without which Adsense is basically useless.
Although Adsense may be a fast and easy way for all kinds of website publishers to display relevant text-based Google ads on their pages and earn money in the process. These text ads displayed are related to what your users are looking for on your site. This is the main reason why you can not only monetize but also enhance your content pages using Adsense.
Google Adsense has always dominated forums, discussions and newsletters all over the Internet and there are tales of fabulous riches to be made and millions made by those who are just working from home. It appears that Adsense has already dominated the internet marketing business and is now considered one of the easiest, if not the easiest way to making money online. All you need is a good flow of traffic.
Obviously, the key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. If the cost-per-click is higher (to the advertiser), the more you will receive per click from your site. In other words, it does not pay to target low cost-per-click keywords and place them on those pages of your site that do not receive hits.
With the number of people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.
Google, being the undisputable leader in search engines is obviously placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep their shareholders and their clients happy, the quality of the returned results are given extreme importance.
For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will obviously result in a severe penalty, may get you banned and even have your account terminated.
So for those of whom, who are thinking of starting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. You have to also consider the below mentioned points, before you actually get involved.
Filling your advertisement page with text too small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.
There is a common practice of using bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.
Submitting multiple copies of your pages is another thing to avoid. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. It is better to check whether your domain is already submitted to a certain search engine before you try to submit to it again. If you see it there, then move on. Don’t just invite trouble by submitting there again.
Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.
Page rank for sale
If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing so based on the advertisement of your page rank (PR) is a way to get on search engines bad side.
This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content
In case that you are not aware that search engines also look at domains IP’s and registry dates and many other criteria. Having multiple domains with the same exact content is not something you can hide from them. The same goes with content that are repeated many times on separate pages or sub domains and forwarding multiple domains to the same content.
Most, if not many of the above techniques also apply to most search engines, and it is not entirely pointed to Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.
Alternately, should you decide to overstep you are only facing the wrath of the search engines and getting your Adsense account terminated altogether.