Monday, 26 September 2011

A day in the life of a link building expert

A link building expert – what is she or who is he?

Most people are a bit taken aback when they hear that you do nothing but link building. So, this is for all those people who ask me what I did all day. I have to explain to them what a professional link building expert’s daily routine was. The below breakdown is for those people to get the bigger picture

5:00 am - pardon the language…….that was the alarm… I lie in bed contemplating the day ahead, meetings, the pending tasks and the deadlines that need to be met.

5.15 am - I take my coffee, mobile, scribbler pad and note book to the loo. Plan my day ahead and check for any messages that need replying to. Asia – why do they have to live in a different time zone? In a way, it’s good. My odd jobs have been attended to. My keyword is still in page #2 of Google – something needs to be done. Feel good, nonetheless, no more fags - those lungs feel clean.

5.30 am - Brush my teeth, shave and go for my quick run, phew! Wished they find something easier to reduce the waistline. Quickly calculate, thirty minutes wasted, that means 1r5 hours a month (multiplied by two) (half an hour in the evening as well) or 360 hours per year or $18,000. Ouch, that hurts. Come on guys find a new akai berry!

6.15 am - Shower – that feels good, news paper and television and some cereal and leave for office by 6.45 am

7.00 am – Office – trying to find a way out of the impending deadline – too many of them and so little help. We link building experts are an undernourished lot. Fantasize the lady in the lift as my secretary – she smiles knowingly – what was that keyword again.

7.30 am - Hit the computers running and check for tweeter messages…. When do these guys get the time? Drop a note to show that I am alive and well and move on to Facebook and Linkedin . Received 10 friend requests and a few “gifts”… Despite our undernourishment, we seem t o be a popular lot. Scribble something and move on.

7.45 am – check mail - must get a new spam blocker. 500 new messages in 4 addresses is way too much. Check all to delete. Identify those messages which hopefully are not spam and delete the rest. Balance total 150. Need further siphoning but time to move on. Where is the java?

8.00 am - First meeting, didn’t have the faintest idea of what he wanted – Wants his keyword out there on the first page and that’s that – they should send someone with something on top – who cares, company gets $1000 in its kitty

8.30 am - Next meeting - A likely professional – needs the services of a link building expert. Has the entire strategy lined up – afraid can’t talk my way out of this. But am going to enjoy the interaction. At least someone in your wavelength. Needs a new link building strategy implemented along with SEO services. A breeze. Collect files, keywords and set a date for the next meeting. One week? What does she think I am - a machine? Anyway, she smiles. That’s enough!

9.35 am - I need a bite – go down to get a hotdog and coffee and rushback – did I miss anything? Two missed calls.

10.00 am – 1.00 pm - Okay, time to get down to some real hard core link building business. Geez, wish it was automated. No wonder they say, link building is one of the most difficult of jobs…..duh! Articles, article directories, search engines, analyze title tags, image tags, link structure, directory structure, keyword density, prominence, and proximity, total words, total words in specific areas, alt tags, input tags, word repetitions, comment lines, domain name, directory name, filename, etc. The list is endless. Is this why they call me a link building expert No, it’s because they don’t want to do it.

1.30 pm – Need some java and find out what’s happening in the market or I’ll be out in the cold. Reciprocal links are out and that settles one issue. Gee, why can’t Google be a bit kinder?

2.00 pm – Time for some lunch with a friend. A Mexican sandwich and link talk. This linking is making my palates go berserk.

2.30 pm – back to desk – make analysis and reports for the meeting tomorrow. Their keywords seem to have hit page 2. That’s not bad, and in less than 90 days.

3.00pm – 4.00 pm – Another meeting. Trying to advise a new client why his site is unable to generate traffic. The biggest mistake is that he is not focusing on generating traffic, but instead, trying every new method out there that can supposedly increase traffic, to his site. If he spends some time on a few of the options, his site should do well.

4:00 pm – Shut down and drive back home. Nope, not staying for the “employee of the year” award. Missed calls – 3 (attended to)

4:30 pm – Need to do some laundry

5.00 pm – 6.00 pm – Some bit of extra time… time to catch some shut eye.

6.00 pm – Need to pick up a few groceries

6. 30 pm – Evening run

7.00 pm - 8:00 pm – Order supper and finish supper while watching Telly – or else the links would drive me crazy. Nice serial – no time for a movie.

8.00 pm – 9.30 pm - Need to do a bit of research for tomorrow’s meeting, make a few notes and work on client projects and do research on their verticals etc. Also go over the pending 150 messages in detail, which gets further reduced to 100. Fire off replies to each and put my two bits on tweeter – 3 messages and 15 followers…. Not bad, although not in the league of Ashton Kutcher. Should reach a million followers within the next 10 years hopefully!

9:45 pm – A cup of milk and a go over Eric Wards and Aaron Hall’s blog postings. On second thoughts, let me finish that book by Thomas Friedman – he puts me to sleep faster

10.00 pm – Time to hit hay – Click!

If the above schedule for a link building expert sounds too good to be true, then it probably is....

Tuesday, 20 September 2011

Paying For Links

The reciprocal link principle is simple – find websites with good rankings and plenty of traffic, and trade links with them. But when you’re just starting out, why should a big important site give a little upstart like you any kind of link at all?

There’s only one way to find out – ASK THEM. It helps if you have some kind of relationship with the site owner. But even if you don’t, you can sometimes use the time-honored principle of bribery to get a link from a well-ranked site.

Ask for a link. If you get turned down, say “Would you consider linking to me for $100?” You’d be surprised at how many webmasters will take you up on your offer!

This technique works best with privately owned sites that rank in the top 10 for targeted keywords in niche markets. There’s no point in trying to get a link from Kiplinger’s or Newsweek’s or Vogue’s web site. But if you’re selling weight loss products, and $50 will buy you a link from a small web site that’s ranked #1 for “low-carb dessert recipes,” you’re probably better off buying that link than buying $50 of PPC advertising. This also can’t hurt your own search engine ranking.

Make sure you have a simple written agreement about exactly what the link will say (you want your keywords in it) and the duration of the link – 6 months, a year, forever, etc.

Yes, you’ll have to wrap your brain around your site topic and the products you’re trying to sell. That’s what “targeting” requires – being selective. You have to know not only the kind of visitors you want, but the kind of visitors you DON’T want.

A similar technique involves finding all the sites that link to your competitors, and offering them a cash incentive to add your link to their site. You can find these sites by going to Google and typing in

Saturday, 10 September 2011

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Thursday, 1 September 2011

Is The Internet A Capitalistic Medium ?

One thing I love about the Internet is it is nothing but capitalism — a completely free market, dynamic in every way. In fact, socialism is dead as a threat because of the Internet.

That said, one of craigslists' great weakness is its socialistic tendencies.

Craig has got a great background and is truly on of the Internet Pioneers… he was there before most of us even knew what the web was..

Taking into consideration all internet indices and other factors.. the internet has no age limits.. kids have the facility to watch porn.. besides, if you need any answer it is available. In other words, you can check the internet for any info that you want and if needed you can even copy and plagiarise. Now these are some factors that don’t come under capitalism but under socialism…

Not that it makes any difference, but there has to be some curbing of these issues. Not that porn or plagiarism matters, as it happens elsewhere as well, but with having free access and a free market means we have to cope with these things as well.

The fact it is free, doesn’t mean much

The fact it is dynamic is indicated by the contextual ads which keep changing..

BAsically, there is no control and that in one way is the best factor of the internet..

But even that has its limitations… (there are sufficient lawsuits to prove that, so I may be quite wrong as to the capitalism part, although it is definitely a bit more freer than other sources

Long live the internet