Wednesday 25 February 2009

Can Articles Really Build Your List

A lot of people have asked me whether using articles gould really build their list.

The answer to this question is YES.

But how ?

I guess you know that getting customers to your site should always be ranked equivalent to the quality and the excellence of the product and the services that you provide. In other words, they should go hand in hand in providing your customers the satisfaction that they get in exchange for the money they have paid for them.

Basically, customer service should be good, if not fantastic, and that the customers are provided with the same satisfaction of buying the product

If the product is a load of bull….then it’s not worth reading further

But how does using an opt-in marketing method enhance your list.

In short, by using an opt-in list, or an opt-in marketing method, you are able to get the best out of marketing and customer service. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. The opt-in marketing method is virtually low cost and not time consuming and you also get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Besides, opt-in marketing would go through your list of subscribers and sends e-mail to each of them. It is important that your subscribers receive promotional items in a way that gets their interest and keeps them asking for more. The best way to do this is to keep on providing them with entertaining articles that contain great information and leaves them asking for more.

Articles that are well written, and which are full of content and has useful information will only help in building your list. This is obvious as more and more subscribers will sign up for your list. When they read the samples of your contents in your sites, they should be intrigued as to what kind of information would be coming next. So they have to understand that subscribing to your newsletter will mean that they are in the lookout for what comes next.

Many sites and companies have realized the potential and the importance of articles and how it helps search engine optimization. In other words, as more and more people head towards the internet for their information needs, you have to serve them the right information to them via articles in your site and which will only increase the flow of your traffic. With more traffic, the percentage of your sales will grow and Ofcourse more sales mean more profit.

Well written, information enriched and keywords packed articles for the content of their site are always in demand. These are the articles that provide the info that many are looking for across the net. If your site has them, more people will be going to your site for information and research.

Articles that are descriptive and well would only boost a sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Alternately, if you are selling items for home improvement, then you got to write articles with that subject in mind.

Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information that you send them. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. There are chances that some of them may even recommend you to others when they find a certain article or something that is interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Lastly, if you are writing an article for your site, you can afford to be descriptive, and school-master like. But don’t ever write blog-posts with the same flavor as you write to your articles. Here you got to write as if you are writing to each one of the subscribers. They identify with your writing and are sure to leave a comment, before they leave. They return to find out whether you have replied to their comments, and that is how your subscriber list grows. Make sure to reply to their comments as well

Remember that you have to ensure that your subscribers are kept happy and interested in your newsletters and promotional materials. For that, it is a must that you got to keep posting good articles not only for your site, but also for your newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out.

This is an investment that will pay for itself in time.

So get down and start building your list

1 comment :

  1. This is a great article! Trust is the key - if people don't believe what you are saying, they definitely won't buy from you.

    ReplyDelete