A press release copywriting is nothing but a well written statement to the media. Press release can also mean many things, be it an announcement of a news item, scheduled event, announcement of a new product or service.
Writing effective press releases will serve your business well as it attracts the attention of the online audience. It would also get picked up by the various news sites and as a result boost the site's search engine rankings.
The headline of an effective press release should be brief, clear and to the point. In other words, a compact version of the press releases’ key point. Such a news release not only builds your business reputation and credibility, but can also create a virtual story. It can also announce events and narrate an inspiring story thereby helping your organization by indicating why you are the best in your field.
It can also drive selected traffic to your website. Any event that happens in your company (be it an opening or even appointments) can be turned into a compelling press release by good press release copywriting. This, in turn can elicit maximum response from your clientele thereby earning the trust of your target audience.
An effective press release can be written to be informative to the reading public with a defined "tactic" that gets reporters, editors and producers interested in what's going on with your business or agency and your clients.
The primary important information of a good news release is contained in its lead sentence, which generally is about 25 to 30 words. It is here where you grab the reader's attention by giving a brief of the press release that you intend to announce. Another common mistake that copywriters make is that they confuse the title / heading or the summary paragraph with the lead. It should be important that the lead has its own identity. The rest of the news release just illustrates the details provided in the lead paragraph.
Like any news story, an effective press release should try and keep the paragraphs and sentences short. In other words, about three lines per paragraph. Good press release copywriting ensures that the first few paragraphs provides details on whos', whats', whens', wheres', whys' and any such similar queries.
Another important factor to remember is that a press release is not a reprint. In other words, a press release should not blindly copy its information from another similar source. However, it can re-craft it as a feature or news article.
A normal press release is about 350 to 750 words and is generally written using a word processor (MSWord in most cases)
Finally, make certain that your press release does not look like an article. If you plan in writing effective press release, then it is better you get your copywriting right.
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