When folks are curled up in bed with your book, you have some literary license. You can talk about scenery and feelings and pave the way for character development.
But when people are reading your article on the internet, they’re wanting fast facts. They don’t want additional fluff.
Easy to understand information.
That’s the goal.
When you want to learn something, you want to learn it as quickly as possible. Everyone looks for a shortcut so they can start applying what they’ve learned.
That’s why you have to be brief and to the point in your article-writing for the web.
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